Salesforce Marketing Cloud (SFMC) is Salesforce’s platform in the area of marketing automation and customer engagement. It is one of the amazing Salesforce products which helps marketers along with their marketing strategies including multi-channel campaign execution, dynamic customer journeys, pre- and post-campaign analytics including audience building and segmentation, social media engagement and advertising, and a data management platform.
Whenever you need to grow your business the first and foremost thing that comes to your mind is Sales & Marketing. So, what if you plan and strategies your marketing and grow the customer base, then automatically your business will grow. So switch yourself with SFMC and forget everything as it manages your customers without even 1% of your effort.
Understand with user story: Let’s assume that I want to launch a new brand for mobile phone. Now I need to research first on which categories I need to design the phone so that it will be convenient for all ages. Secondly, how can I market and brand my company with a strategies way so that it may reach to maximum customers and I can get a track of each and every details along with which I need to know the ROI of what I am investing. So I’ll go with SFMC as it will give me all these features along with ROI, where I can manage my marketing data, I can strategies my customer’s journey as well and can understand the needs of my target customers and can work and market based on that. Even I can integrate my SFMC with external systems which will be convenient for me as I will get all in one place.