Salesforce Marketing Cloud Intelligence (Dataroma) Implementation

Salesforce Datorama is a powerful marketing intelligence and analytics platform that allows businesses to centralize and visualize their marketing data for actionable insights. With Datorama, marketers can connect and unify data from various sources such as advertising platforms, social media, email campaigns, and more, providing a holistic view of their marketing performance.

This platform offers robust data integration capabilities, allowing users to seamlessly gather, transform, and analyze data to uncover valuable trends, patterns, and correlations. With its intuitive dashboards and reporting tools, Datorama enables marketers to gain real-time visibility into their marketing efforts, measure campaign effectiveness, and optimize strategies based on data-driven decisions. By leveraging Salesforce Datorama, businesses can unlock the power of data intelligence, improve marketing ROI, and drive impactful marketing campaigns.


Salesforce Datorama is a powerful tool that provides numerous benefits for various roles within an organization. Here are some of the key benefits of these platforms

Centralized Data

Salesforce Datorama allows you to centralize all your data from

Designed to empower every role

Datorama provides marketers with valuable insights into the performance of

Advanced Analytics and Reporting

With Salesforce Datorama, you can leverage advanced analytics and reporting

Cross-Team Collaboration

Salesforce Datorama enables collaboration and alignment across teams by providing

Real-Time AI Insight Visualization

The platform offers real-time data processing capabilities, allowing you

Our Implementation Process

Our implementation process of Salesforce Datorama typically involves the following steps:

Step 1

We will start by clearly defining your goals and requirements for implementing Datorama. Identify the specific business challenges you want to address and the key metrics you want to track. Determine the data sources you need to integrate and the reports and dashboards you want to create.

Step 2

We will identify the data sources you want to connect to Datorama, such as CRM systems, marketing platforms, advertising networks, social media channels, and more. Work with your IT team or data experts to map the data fields and establish the necessary integrations.

Step 3

Before loading the data into Datorama, we will perform data validation and cleaning processes to ensure data accuracy and integrity. Identify and resolve any data quality issues, duplicates, or inconsistencies to ensure reliable reporting and analysis.

Step 4

We will configure Datorama based on your specific requirements and set up data connections, define key metrics and KPIs, and create dashboards, reports, and visualizations.

Step 5

Once testing is complete, deploy Datorama to your users. Communicate the availability of the platform, provide necessary login credentials, and encourage users to explore and utilize the platform in their day-to-day activities.

Step 6

We will collect feedback from users and stakeholders, identify areas for improvement, and optimize the platform based on evolving business needs


Datorama can integrate with a wide range of data sources, including CRM systems (such as Salesforce, and Microsoft Dynamics), marketing platforms (like Google Analytics, and Facebook Ads), advertising networks, social media channels, email marketing tools, and more. It supports various file formats, APIs, and connectors to connect and ingest data from these sources.
The duration of the implementation process can vary depending on factors such as the complexity of your data ecosystem, the number of data sources to be integrated, the level of customization required, and the availability of resources. On average, the implementation process can take several weeks to a few months. It's important to plan and allocate sufficient time for requirements gathering, data mapping, configuration, testing, and training.